Coffee just wouldn’t be the same without choices, would it? My barista hardly blinks an eye when I walk in and request my large, iced, Grande, extra hot caramel macchiato with three ice cubes. Why? Because if those three ice cubes in my extra hot, confused size coffee make me smile, then darn it, they’re happy to oblige. They never try to sell me on the specialty mocha or hand me a drip coffee with cream and two sugars because it’s the only thing they stock. They make that drink exactly how I ask every time, without fail. Perhaps while shaking their heads and questioning my sanity, but that’s beside the point.
Wouldn’t it be great if everything worked that way? Ahhh…imagine the possibilities. What if you could walk into your favorite clothing store, pick up a pair of jeans, and say “These are great. But can you tailor them to make me look 10 years younger?” and have the answer be yes? Or, what if you could, oh, I don’t know, call up a company who builds court reporting machines, and say “Can you make me a sunset orange writer with half black, half white keys, wide S, a big ‘ol screen, and throw in a cute pink wheelie case?“ and have the company reply, “Sure, anything you want.” Wouldn’t that be just wonderful?
Huh. Wonder if there is anyone out there who would actually do that. Oh come on, no eye rolling. You know this had to be going somewhere, right? Smart bunch, you court reporter types.
So this is where I start blathering about how we offer choices, and how we would never force you to drink that awful drip coffee, blah, blah, blah de blah.
Nah. I’m not in the mood for it today. Besides, you already know it (see smart comment above). What you may not know is why we offer so many choices. Doesn’t it just muddy up the waters? Make things more complicated than they need to be? I mean, seriously, we survived this long in our careers shuffling through different perturbations of the same machine and we turned out just fine. Right? Right?
Riiiight. You folks pay dearly for holding the title “Guardians of the Record.” Eye, back, neck, and wrist strain. The second highest rate of developing carpal tunnel syndrome. Repetitive stress injuries (not to mention just plain old stress).
So…is that why we do it? Because we feel bad for you? Again, nah. Though we do kinda feel bad for you.
Let me lay it out.
· Build a writer that fits you like a tailored suit, not that off the rack crap that never hangs right
· Offer you all the choices to make it possible to build said writer, while making it impossible to screw it up
· Make you happy
No mystery, it’s all pretty simple. So simple, in fact, that it’s a wonder someone hasn’t tried it before.
Okay, now that we’ve got the “why” down, let’s move on to the “how.” We like to think of ourselves as facilitators. No, not enablers, facilitators. Totally different. A facilitator helps you make the right choices for you, pointing out along the way things you may not see or think about. We don’t just ask what color do you want? Do you want wide keys, a tripod? How ‘bout a microphone? We take the time to find out what kind of work you do, your most common writing mistakes, what machine’s you’ve liked in the past and why, whether you experience physical discomfort or pain, so that by the time your writer arrives on your doorstop and makes it through the initial set-up phase it’s well on its way towards feeling like an old friend.
Okay, wait, go back. You said your goal is to make it “impossible to screw up.” How the heck are you supposed to guarantee that?
Well, we can’t really guarantee we won’t screw up. And “screwing up” is relative anyway. But, say you get your writer and decide you totally hate the key configuration or that wacky split number bar. Easy. Send it back and we’ll change what you don’t like. No cost. And we’ll split shipping. You pay to send it to us, we’ll pay to send it back. In fact, within the first 90 days you can send your writer back twice and we’ll tweak, adjust, change whatever you ask…just in case you decide you really were too hard on that wacky split number bar. The third time’s on you though. But come on, that’s only fair.
Now, what if it’s something more than just the keys you want to change, like, say…from a traditional machine to the ergo, or maybe that baby puke green case you insisted upon that sounded so great when you ordered? Not a big deal. Not free, but certainly less than buying a whole new machine. 95+ percent less in fact, depending on what you want to do and what machine you want to do it to, though I would steer you away from jumping back and forth between colors. We can only change out that baby puke green case so many times before it becomes downright silly.
So bottom line, build the machine you like. Three ice cubes and all.